1. Logo and Tagline
The logo and tagline should be present to properly brand your card, and is what you want people to associate with your business. This is your time to grab attention, and draw the viewer in. Make sure the graphics and text are clean and easy to read. This sets the context for the card and contact information held inside, so make sure to include it.
2. Name and Job Title
Make sure that you not only include your name, but also job title for potential recipients. This will be a reminder of how you can help specifically, and helps the recipient frame the call before reaching out, depending on their needs. Sometimes your only contact at an organization isn’t the one you need, but they can direct you to the correct contact within the company.
3. Contact Information
A business card isn’t very useful if it doesn’t provide a clear method of contacting you. That said, sometimes it’s overlooked. Make sure to include multiple contact methods if possible so the recipient can decide on the best way for
4. Website
Always include a website if applicable, so there is a way to research your company before going through with a contact. A solid website will help showcase more information around what your business can provide, and how you specifically can help.
5. Social Media Profiles
Business and professional social media profiles are another great way to tell people about what you do and care about. Sometimes there can be opportunities to connect directly through these platforms, especially professional networks like LinkedIn.